(RED) harnesses the power of people and companies to fight AIDS. (RED) partners with the world’s most iconic brands that contribute profits from the sale of (RED)-branded products and experiences to the Global Fund.
To date, (RED) has generated more than $600 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, eSwatini, Tanzania and Zambia. 100% of that money goes to work on the ground—no overhead is taken.
https://www.red.org/how-red-works