This tamagotchi-style water bottle with a pet on a screen is expected to be hugely popular with children, just as tamagotchi were when my daughter was growing up. It should also be very popular with parents who want to encourage their children to drink water rather than soft drinks. Kids first chose a pet for this smart bottle, and set goals according to their age and size. Their pet grows as they hit their drinking target. They can even take their pet on virtual adventures in the Gululu Universe with a companion app and connect their pets by waving them at eachother. The bottles will come with wireless charging stations, and parents can keep tabs of hydration levels and view drinking patterns over time. www.mygululu.com