The Sydney-based startup Elanation has developed an Internet of Things IoT platform for children 8-12 that integrates with the virtual world to encourage outdoor play. The first product Elanation marketed was the Eturbo Sports Wristband, a smart wearable that measures steps, distance, heart rate, and has a touchscreen. The "cool factor" is that it connects to a virtual world. Every step in the real world translates into a virtual game advancement-10,000 steps a day unlocks video content from sporting athletes across Australia, teaching the child new sporting tips and tricks. www.elanation.com