We saw this offer in the Palacio da Bolsa Porto Portugal and were intrigued. You buy a card for 2 euros and can use it, with a glass to get up to 4 tastings of wine from this machine- a very clever idea to promote local wines.
I have never seen a window display like this. The display is on a lift which moves up and down with a different display beneath it. This is a clever idea because it doubles window display space and attracts attention due to its movement. Seen in Porto Portugal.