KPMG Social Media Intelligence helps clients capitalise on social media in managing their brand and reputation. As part of this service they assess how social media can provide insights into discussions about products, services and potential markets. One of their tools is a screen that's constantly updated with Twitter posts over the previous week. This screen shows their analysis of tweets about IdeaSpies-you can see the main conversations emerging around StartupAus, growth hacking and innovation based on hashtags used.