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Pop up shops becoming mainstream

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Short-term leasing agent Popupshopup is offering short-term leases to landlords as the retail leasing sector changes under the weight of retail disruption in major cities. Terms range from one day to six months. Tenants can search for space on Popupshopup's website and sign for it online. This new concept gives emerging brands the opportunity to test product and experiences directly with shoppers. While long-term tenures of at least three years or more are standard more retailers are opting for shorter leases that serve their predominantly online business, much like startups favouring co-working spaces to fixed offices. www.popupshopup.com.au


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