Mountain View-based startup Willow has developed a discreet, battery-powered breast pump that follows the shape of the breast and is small enough to be slipped into a bra. The milk is sucked into freezer-safe bags that fit into the cups. Because it?s so much quieter, it allows the wearer to continue with her day while pumping, whether at work or leisure. An accompanying smartphone app keeps track of milk volume, pumping time and past pumping sessions. The device is currently in beta testing, but will be available to purchase in 2018.
https://www.willowpump.com/