Augmented reality start-up, HoloMe, has created a holographic version of the catwalk show which can appear anywhere, including in the street. A hologram is a photographic recording of a light field, rather than of an image formed by a lens, and it?s used to display a fully three-dimensional image of the holographed subject against any background. Models wearing fashion from the new British brand RIXO were captured in augmented reality using HoloMe?s software solution, which automatically processes visual inputs for the creation of high quality, life-like holograms which you can see on your smartphone, providing you with a front row seat to your own personal fashion show, on demand. http://holome.co.uk/