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Video marketing has become an important strategy for many businesses in today's digital world. There are about 5 billion videos viewed every day on YouTube, making this content format a perfect marketing campaign for promoting your business.
Since people are used to watching online videos, you need to make ones that capture their attention. There are hundreds of video content creators and businesses using the same strategy to hook the audience.
So, if you want to build an audience and win over their attention, figure out what makes your videos worth watching. The following are some tips you can use to optimize your video content strategy.
Marketing is a lot like storytelling. You have to tell your story in such a way that it resonates with people and gets them excited about what you do. However, many marketers focus more on their product or service offerings rather than the overarching brand story.
Telling your brand's valuable story allows people to resonate with you. When you're open about your enterprise journey, your audience will be more excited to be a part of your bandwagon.
There are billions of videos you can find on the internet. Most people will get too overwhelmed by the amount of content that they keep scrolling past their feeds. A solution?
You need to provide an enticing opening to hook your audience from the very beginning. Ten seconds are a suitable duration to capture their attention. So, be creative in making your video opening.
Who doesn't like humor at all? Everyone loves funny things or something that triggers their emotion. In this case, entertaining content makes a great marketing tactic.
When people enjoy watching your video content, they will be more likely to forget that they are in the process of getting promotional information. Entertaining content allows them to feel better and ease worries, making it an excellent way to expose your brand to them.
Of course, your main goal of using a video marketing strategy is to sell more and get new customers. The thing is that the selling process doesn't happen overnight. You can't ask your viewers to buy your product when they barely know you in the first place.
This is why customer education is essential when starting a new campaign. Make sure that people have enough knowledge about your business before encouraging them to try your product.
It's hard to appeal to people by simply making content. Although your videos may contain the necessary information that people need, you'll still face tight competition.
There are a lot more videos that people may find attractive to watch, but most people only click on the popular ones because they look trusted. SEO plays an important role in this situation. When people browse on the search engine, the top result will get more visits than its counterpart.
If you want to end up on the search engine's first page, which brings a promising look, you need to optimize your videos with SEO properties. Do not forget to add video descriptions, include relevant tags, and put keywords in your video title. This will help you get discovered rather quickly.
Many businesses have used a video marketing strategy to help broaden their reach. It's a chance to reach a new audience.
The tips above should help you optimize your marketing videos amid the harsh competition online. When you make videos that resonate with your target audience, promoting has never been easier.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
Marcus Gordon
