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The UK’s no.1 premium vodka Absolut, will be rolling out its prototype Absolut Paper Bottle from late January.
The prototype is the brand’s first step to achieving a fully bio-based bottle able to contain spirits.
Made up of 57% paper and 43% recycled plastic, the bottle that can be successfully recycled after use.
The project is a collaborative initiative with the Paboco, a pioneer community which includes a number of industry leaders in the FMCG sector.
IdeaSpies
Jonathan Chrimes
