Contrary to popular belief, Israel did not invent the cherry tomato, but rather commercialized the growing and consumption practice. This is typical of the “startup nation” mentality – strong academic research backed by industrial buy-in, to profit from limited and diminishing economic resources. Coupling the above with entrepreneurial mindset means that technological inventions, such as the aforementioned, proves that Israel as a country is well-respected globally as an enterprising nation in the agriculture technology (agritech) space. So, what’s next?

Read on to learn about the 5 universal challenges and which companies are solving them around the world: https://israeltrade.org.au/2022/02/16/the-future-of-farming/