Now Book It is a quintessential Australian success story. Founded by Craig Joel in 2016, a solo entrepreneur from Perth, NBI sought to level the playing field.
Global table-booking platforms charge per bum on seat, and do not share customer data with the restaurant.
NBI is a subscription model, very unusual in Food Tech, that provides all customer data to venues.
Saving restaurants hundreds of dollars a month, and also empowering their marketing initiatives.
This little Aussie start-up is taking on global players, and winning.
With more Australian food businesses using NBI than any other platform.