Zhang Ruimin, Chairman and CEO of Haier, recognised that the pace of change, and the growing complexity of the customer experience, required more leadership; and that leadership needed to be redistributed lower and broader throughout the Haier community.
He has reconfigured Haier so that almost every employee can think of themselves as a CEO. In the process, the basic unit of work at Haier became smaller and smaller, to the point where, today, it is truly a micro-enterprise.
This outcome fosters greater energy and engagement, more and more novel ideas, and a higher probability of talent fulfillment.