Sharing Ideas that Do Good


Search by topic:


New wattle-inspired Australian Made logo

post-image

Australia’s Nation Brand Advisory Council has decided to rebrand the Australian Made logo, arguing the green and gold logo featuring a kangaroo is internationally recognised but does not represent Australia’s lesser-known assets such as technology and education.

https://www.smh.com.au/business/the-economy/wattle-inspired-logo-to-sell-australia-to-the-world-20200701-p557u2.html



What do you think?


You must be logged in to post a comment.
Comments
IdeaSpies @ 2020.07.01 3:02 PM
The kangaroo logo is a bit dated and this new logo looks interesting. Just wondering whether people will realise that it signifies Australian Made.

HUB Energy @ 2020.07.10 11:28 AM

Australia’s Nation Brand Advisory Council just wasted a huge amount of money for no reason.

Keep the the Current Australian Made Logo, it represents Australia, that what they have just released is garbage and means nothing.

Looking at the new one could be any country except it has an AU on it. The Kangaroo represents Australia.


IdeaSpies @ 2020.07.10 12:08 PM
Yes- it's difficult to be positive about the new logo. Maybe the Council should have postponed its release to a better time. COVID would have affected the release. Apparently the release was also scheduled to happen with an explanation and some special events that were positive. It seems it was not meant to replace the current logo but to be used by organisations that preferred it.

Ozziedude @ 2020.07.20 5:42 AM
Emergence....Have the Green and gold kangaroo with a computer chip merging from its pouch, would convey power, vigor and growth. Move with the new scheme and the old recognized loog will be embellished further on the international stage. I can show you how if interested.

IdeaSpies @ 2020.07.20 6:27 AM
Clever idea OzzieDude! I'm interested though I'm not sure the Government wants to spend more money on a logo right now.....


Related Posts

Artistic

post-image

Twin Subjecter- A challenge to our sensibilities.
26 February 2024 by Gillian Corba... 0 Comments
 

Artistic

post-image

A Sustainable Fashion Story
19 February 2024 by Gillian Corba... 0 Comments

Artistic

post-image

The Art of Love
13 February 2024 by April Chepovs... 1 Comments

Why support us financially?

"Great ideas, research and innovation can come from anyone – so often the best ideas do not have a voice. IdeaSpies provides a platform for people to share ideas that create a better world"
David Thodey AO, Patron