Small businesses are being offered the chance to take over a shop on Oxford Street, rent-free for 6 months.

The programme invites applications from innovative brands who will offer something exciting and new to one of the world's most iconic shopping streets.

The businesses selected can use this high-profile space to bring their brand’s story to life, for example through new technologies such as virtual or augmented reality, interactive exhibitions and in some cases, by bringing the production process to the customer. 

Additionally, brands will benefit from store design, mentoring, management and marketing support from independent retail consultants, Someday Studios, and Westminster City Council

https://www.westminster.gov.uk/news/meanwhile-launches-welcome-new-brands-oxford-street