Do you have your own business, or perhaps are considering starting one? With 50% of startups not succeeding there are many pitfalls and business decisions that you have to consider when launching a successful business. However, there are smart ways to think about potential pitfalls in your business model. Making smart business decisions can seem daunting, but by following these three steps, you will be able to feel more secure in your decisions and ensure you to make smarter bets for yourself and your business.

1. Verify demand through popularity

2. Verify demand through testing

3. Engulf yourself into the industry

Find out more here: https://www.entrepreneur.com/article/356154