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A customer research revealed the food ingredients that can help innovative companies to compete in the health and wellness market. Among the top ingredients are Omega-3, probiotics, turmeric and curecumin -which shows consumers are seeking benefits for stress, pain and relaxation in their food. With consumers now more open to ingredients that deliver healthy outcomes, brands could tap into understanding the emotional impact of their products. The functional ingredients could potentially drive innovation in different, more mainstream food categories.
IdeaSpies
Ivani Torales
Jonathan Chrimes
