COVID19 has been an opportunity to rethink product-market fit & target customers for some startups, to avoid the potential profitability cliffs.
Aussie startup Elenium Automation was focussed on the aviation industry, as they sought to make travel and passenger journeys seamless. But that industry saw massive turbulence in the pandemic. Quick thinking saw Elenium pivot their touchless screen tech, vital sign detections & other AI and robotic innovations to other more in-demand industries. Their pivot success and speed saw them raise $30M Series B (led by NRMA) during COVID.
image credit: Elenium Automation