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Can purpose drive corporate profits, or is it a myth?

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We hear a common refrain that companies must have ‘purpose’. It’s the silence that ensues when asking how this can be done while also growing the bottom line that is troubling. However there are companies gaining a competitive edge by addressing the right societal issues in the right ways, and their method - utilising 'shared value' principles - will be acutely more valuable in our post-COVID world. I became interested in shared value ten years ago and haven't looked back - authoring case studies and, just lately, a book showcasing how it is done.

https://www.linkedin.com/pulse/can-purpose-drive-corporate-profits-myth-profit-with-purpose/?



What do you think?


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Comments
IdeaSpies @ 2020.06.06 2:26 PM
Yes Purpose can drive corporate profits. It was be possible to get short term profits without purpose but not long term profits.


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