New research by the CSIRO has demonstrated the efficiency of grain and grass fed beef production in Australia. 

Australian cattle graze on grass and other foodstuffs often not suitable for agrculture and are efficient upcyclers.

Central in the battle for consumers hearts and minds has been the alternative meats narrative that beef production is unsustainable, and bad for the planet.

The CSIRO's landmark benchmarking report dismisses this claim.

As diners decome ever more concerned about where the ingredients for their meals are sourced, and their impact on the planet, restaurants can be empowered to market their providence confidently.