Swedish menswear brand Très Bien, has made it possible for customers to call in and talk to sales associates one-on-one via Zoom. These sessions do not involve any shopping, but are used to encourage a community and to allow customers to get to know the products.

The virtual store can be accessed on the Très Bien website and runs during normal store hours — utilising a queue in the Zoom waiting room during the busiest times. Once connected, you can speak directly to one of the 20 people who work in the company, who will be sat at a large desk with a rack of clothing behind them. 

https://www.springwise.com/innovation/retail/tres-bien-zoom-virtual-store-coronavirus