In the near future, if you live in or near New York City or Paris, you?ll be able to buy ice cream or shampoo in a reusable container. When you?ve eaten your tub of Haagen-Dazs, for example, you?ll put the sleek stainless steel package in your personal reuse bin instead of your rubbish bin. Then it will be picked up for delivery back to a cleaning and sterilization facility so that it can be refilled with more ice cream for another customer. Loop is the milkman of the past reimagined.
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