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A grocery store offering fresh produce from its next door vertical farm

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Vertical Field, an Israeli startup, is providing Israel's largest grocery chain Rami Levy with vertical farms where produce is grown next door in a sterile indoor environment, without the use of chemicals or fertilizers.

Not only do customers get extremely fresh produce, the farms also save significantly on energy and transportation costs. The space-saving vertical containers grow the plants in soil under LED lighting using 90 per cent less water than traditional field farming. The system is also weather and pest-resistant.

https://m.jpost.com/israel-news/rami-levy-to-install-vertical-field-farms-for-fresh-produce-651960



What do you think?


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Comments
Murat @ 2021.01.02 8:51 AM

Hi Team, Just joined this site, already find quite valuable posts.

About this post, (also regarding the post from Montreal: green houses on rooftops https://ideaspies.com/posts/commercial-scale-greenhouses-on-our-rooftops.)

Given abundance of land for agriculture in Australia and much more favorable climate comparing to Montreal/Israel, I am not sure whether this would be perceived as value for Australian consumers, Am I right on this, Are there any other perspectives?

Cheers


IdeaSpies @ 2021.01.02 8:51 AM
Good point Murat. There could also be a difference in shopping centres which could affect popularity of this idea.

caf002 @ 2021.01.06 7:57 AM
Undoubtedly the future of agriculture especially in dry climates and traditional farming areas with reducing rainfall. Well done to the Israeli start up. 

IdeaSpies @ 2021.01.06 7:58 AM
Good points caf002!

Louise @ 2021.01.25 3:22 AM
This might be a way to introduce “home potagers” - we can buy a whole rack of fresh vegetables for at least a week’s supply of fresh herbs and vegetables at a time instead of making several trips to the supermarket.

IdeaSpies @ 2021.01.25 3:22 AM
Good point Louise. This idea is very popular.


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