PARRAMATTA Square and the cultural infrastructure currently underway will deliver a Smart City and core CBD to greater Sydney. Expansions at Westmead will create a world class health precinct, as well as opportunities for nearby hospitals to expand their services to an ageing population.
Rail, light rail and road infrastructure, intermodal facilities at Moorebank, expansion of the higher education sector and new high school campuses, all point to new developments that will accommodate the rapid growth of Western Sydney’s population in future decades.
The Federal government’s decision to directly invest in the development of Western Sydney’s airport at Badgery’s Creek is a milestone.
By providing a gateway for lightweight freight, domestic and international travellers, Western Sydney will not only have better access but more competitiveness on the world stage.
Innovative businesses, local councils and not-for-profit service providers will all benefit from this growth.
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Australians are generally not the best at self-promotion, likely due to Australia’s renowned tall poppy syndrome. Even business owners who understand the power of PR to build and grow their business tend to shy away from activating PR.
With the rise of social media, free publicity has become much more possible to gain exposure quickly. A few years ago, as Facebook was on the rise, people gravitated toward the platform to spread the word about their business. Recently however Facebook has begun charging users to promote their wares. While thousands of businesses use Facebook today, business owners are now experimenting with other social channels to obtain free publicity. LinkedIn, Instagram and Twitter are offering more ways to get free publicity for your business.
Dependent on your industry there are many online publishers who could be interested in your story or an article written by you – it’s worthwhile getting in touch with them and offering an article or an interview
